Swiss name expresses 300 years of life and death to write down

August 17th, 2010

Swiss watch is exquisite burnish, pour wine cup, those who pay attention to the craft that make is careful and familial inheritance, but quartz expresses successor house to go up to once defeated rigid list, that is the difficult period of Swiss watch. After that Siwoqiji‘s round Haiyeke becomes the hero that saves Swiss watch, go up century at the beginning of 80 time, rigid list gains the market afresh. More important is, via this one battle, the position that Swiss watch determined he is firm afresh — the car as French champagne, Germany, switzerland becomes high-grade watch “ country of origin “ .


Triplex weekly: 300 years Swiss name expresses the brigade of zoology


The art of time

30 years old of birthday that day, my contest in Beijing is special shopping centers, bend over to go up in vitreous bar N second look that watch up and down. Putting in my bag one crowded child cash, when the assistant comes over, I say, I want this watch. The price of watch is 8000 yuan, the altogether in my bankbook has 15 thousand yuan at that time, that is to say, I bought a luxury with the deposit of own half. This watch is right now on desk, going just rightly, but I already very long do not have Dai Guo — it has changed twice batteries, had undertaken cleaning, fall behind a little it seems that now — dial plate is too small. More ashamed is, this is watch of a quartz.

The first watch of most watch lover has a story. The first watch of Kang Weikai was 2000 alive general merchandise buys, be like state CLASSIC163154, spent 15 thousand yuan. He took well of king government office that day (600859, ) henry gets benefit watchmaker‘s shop, let counterjumper give appraisal, henry gets the Li Tianlin of harbor square manager of benefit watchmaker‘s shop to look with magnifier, very favorable. This Xiao Bang — watchband of watchcase of rigid list, precious metal, crocodilian skin, the design is very concise. Kang Weikai is levered later will see the machine core inside — accumulate an ultrathin machine core of 849.

Taiwan adman makes beneficial modest say, the first his watch is radar, there is the boat anchorage device that a meeting uses on that watch, inspired his hobby to machinery. A watch that he says to he wants to buy most is 100 3919 Da Feili‘s, “Tabulation industry says somewhat 7 artisan, include craftsman of the tabulation artisan, artisan that control chain, design, goldsmith, lapidary artisan, enamel artisan to wait, 100 commendable place of Da Feili depend on a lot of and sophisticated technology be being finished in a factory, the hand of truly other “ .

The watch once had defeated quartz rigid list, 1964 Tokyo Olympic Games, essence of life is versed in the watch is official clock. Was in 1967 observatory of button family name is horological in the contest, the essence when Japanese quartz is expressed accurate, antimagnetic is shock-proof, achieve wonderful result. Erupted 1973 oil crisis, luxury is quick and atrophic, switzerland a lot of factories are bought with low price by American and person of Chinese Hong Kong, after that, siwoqiji‘s round Haiyeke becomes the hero that saves Swiss watch, go up century at the beginning of 80 time, rigid list gains the market afresh. More important is, via this one battle, the position that Swiss watch determined he is firm afresh — the car as French champagne, Germany, switzerland becomes high-grade watch “ country of origin “ .

The technology is in quartz on 60 time also are the century a kind of high-tech, the sign that also can see high-tech material is qualitative in the Swiss watch nowadays — titanium, zincous deoxygenate melts aluminium, its finished cost absolutely not as cheap as gold. Mr Zhong Yonglin of Hong Kong thinks, this high-tech unrest is possible the tradition of watch forms pair of Switzerland to destroy again, and “ international essence expresses “ the analysis of editor chief inspector Mr Liu Wei of the magazine: “Manual tabulation had circulated a few centuries, high-tech material is qualitative also with respect to ability so a few years, it can how long vitality? The child replacement of high-tech is the more faster, what we need is hundred years hind the mechanical watch that still can rely on handiwork to return. “ he says, “The catenary of a sesame seed that bright case expresses contains 639 parts, this expresses more of paid energy, material resources than high-tech far. This expresses more of paid energy, material resources than high-tech far..

Spring 2007, in Swiss Shafuhaosen, we visit 10 thousand countries to express the museum of IWC, inside most the Tibet that attracts me is tasted is “ World War II “ the wrist watch that period Germany air man adorns, their plane by fetch down, the IWC that discovers in remains returns the attaint that do not have what. This brand always has distinguishing feature of so little Germany. A senior administrator tells about the historical inheritance that 10 thousand countries express to us, a small watch shop is below assembly room, we delayed left and right sides of a hour in watch inn, a few companions look again and again, buying with do not buy between hesitant, final a young man buys below one, “I can send my son “ . Make him be determined to buy the reason of this next watch, it is he just got a big fat boy.



100 Da Feili is not a god, but held to above 100 years really, let you enjoy acting acting according to legend.


Before 10 the coming year, leaf through foreign language magazine, I notice 100 Da Feili‘s ad, father and son or mother and daughter are on the picture, ad saying is, you cannot have truly 100 Da Feili, you just are to be your child to take care of this watch, you just are in the tradition that initiates him home. 2008, 100 Da Feili held small-sized exhibition in Beijing, the theme is this group “ inheritance “ advertisement. Basel of this year is horological exhibit on, 100 Da Feili‘s presidents Feili Sideng (two grandson that PhilippeStern) is bringing him go out to exhibit a stage to go up now, feili Sideng says: “To oneself familial faithfulness, it is the faithfulness to the client. I in one‘s childhood, household company is very much still, abrupt between, they disappeared entirely, and disappear inside contemporaneity, it is to arrived 1975 between 1985. It is to arrived 1975 between 1985..

That is the difficult period of Swiss watch, after that more Swiss watch are the formal sale with luxury group. January 2009, the international that group of all previous peak sponsors is advanced and horological salon is held in Geneva, kadeya, river includes below group division 17 brands such as dragon of Shidandu, 10 thousand treasure. “ fashionable time “ Pan Jian says magazine chief editor: “Watch craft is already complete before 300 years two, there is not a pioneering work now. Swiss watch is exquisite burnish, pour wine cup, those who pay attention to the craft that make is careful, but more important is, they decided watch regards the game of luxury as regulation. “ what Pan Jian wore that day is the watch that abstains together, the Tuo flywheel of Tianjin watch factory, in Germany factory of bright case watch has something made to order dial, watchband. He says: “We are not not to do the watch that has given, however we won‘t make luxury. However we won‘t make luxury..

In Ma Yaer of · of Er of Pi Ai of senior watch essayist (PierreMailard) looks, probable 2009 “ watch bubble “ the meeting is undone, those who prop up him to make this judgement is a group of such data — in January 2009, swiss watch exit was reduced 21.5% . This means photograph comparing in January 2008, switzerland is little exported 860 thousand watches. The watch expression that exports valence to exceed 3000 Switzerland franc is close friends than other watch a bit, but still reduced 14% . He says in his article — China, this to the place that gold is everywhere for Swiss watch also shrink 42.6% , and Singapore glides exceeded 60% ; The Japan of the 3rd big market of Swiss watch, dropped 24.2% . He thinks, exceed the chasm between luxurious tabulation and fashionable people marketplace deeper and deeper, when Swiss watch large area abandons the market intermediate, the middle class also is exploited most badly.

The square gentleman of horological expert man thinks, 20 years ago, swiss watch fixes a price often from consumer can susceptive “ bottom “ consideration, contend for what explore watch confusing to be willing to pay in recent years “ upper limit “ how much be. He says, current economic situation may have the good money of overflow. 2008, switzerland is horological the total that exports Hong Kong area exceeds franc of 2 billion Switzerland, row whole world the first; Chinese inland franc of 623 million Switzerland, row the 7th, with photograph comparing grew 58% 2007, grow 130.6% than 2006, increase rate is ranked two years continuously the first. Come 10 years, the Swiss watch of chinese mainland market consumes condition to present the trend of rapid growth.



Basel watch exhibits well-known trademark


100 Da Feili is in Shanghai 4 years ago outside the beach opens the first brand shop 18 numbers, was in Beijing last year “ front door 23 “ open the 2nd brand shop, gao Hong of manager of Chinese area brand says, “Sale state is startling the land is good! Of course, our watch is a service at seldom counting a person, the change that this seldom counts a person and can not reflect economic situation “ . Although inland in these two brand shop, the price of watch still wants than Hong Kong a few more expensive, but this not cloggy and wealthy person is bought here, their accumulation is consumed can make oneself become VIP client, when applying for money of certain and special watch thereby more convenience. “100 Da Feili‘s crop have 30 thousand every year only, and the person that the whole world wants to express so much, natural conference appears the state that await. Last year the 100 Ref.5207P that Da Feili rolls out super and complex function, the market tries water, sell in Geneva headquarters only, result the way that somebody criticizes us. Result the way that somebody criticizes us..

Of Kang Weikai collect in tasting, have 1912 the 100 Da Feili pocket watch of 18K gold, from the letter that Geneva sends, OWNER is keeping Kangweikai‘s name in column, “100 Da Feili also is not a god, it held to above 100 years namely, letting you enjoy acting acting according to legend is how to return a responsibility. Of the watch fragile the part is bad, take Switzerland to repair, can this watch that fish is which craftsman outfit in those days. This craftsman stays those who have this list is fragile component, changing it is. Swiss watch can have today‘s place, concern with this kind of inheritance very big “ . Kang Weikai works in the bank originally, had entered watch industry now, 2009 is he goes the 8th times Switzerland. Enquire him to exhibit the place with the deepest impression to this Basel watch, he says, be “ a person of extraordinary powers is elegant the mobile phone that roll out “ . Kang Weikai is analysed, a person of extraordinary powers is elegant 2002 march glasses industry, disclose at that time should enter mobile phone field, this explains watch brand realizes early, a lot of consumer are hit oneself after having a mobile phone, need watch to see time no longer, this makes huge impact to cheap watch, watch will make trade of a luxury completely.

The 2nd my “ a person of extraordinary powers is elegant “ removed just come 10 years, that is bought on Swiss snow mountain, 4000 multivariate, want petty gain than home market 1000 multivariate. I regard it as 40 years old of gifts that give oneself. This or a quartz are expressed, this is not to say I do not have deep love for rigid list, love has price, the introductory value that advanced machinery expresses is 30 thousand yuan go to 50 thousand yuan, the watch of complex function is taller. Watch consumes be content desire, but also be a kind of spirit. Saying lofty a bit, watch is consumed and the time feeling, life feeling with everybody is concerned. The scientist says, tellurian life is philharmonic like, according to the metre play music of God, of the sun, moon move, be mirrorred in insect gross rise and fall in, in the activity that is reflected in the whole world to have life object, everything is the design on time. In the academic frame that describes these design generation in in order to, time always is to same direction goes, everlasting change is being engraved on this arrow of time, some are you are invisible, for instance of segmentation undertake ceaselessly, the design on these time is the one part of life not only, and the foundation that is life. “The universe goes before common on time ground, one-way ground, forward the likelihood of a bigger entropy condition, in this process, surging and gushing dainty and orderly and the life design that twinking dies namely. Surging and gushing dainty and orderly and the life design that twinking dies namely..

The labor that those people that like classical music perhaps can choose a Ma Youyou acting word person, those people that explore curiosity to aerospace may choose eggplant of an Europe rice to ascend a month to mark a money, those have deep love for nautical person to perhaps can choose sea of an abundant accept, those people that like science perhaps can choose an IWC “ Jialapagesi “ archipelago. Watch is a detail that reveals the identity, be ought not to the adornment of oversight, but once the affection with us is relevant, it is an artwork.

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